“Beautiful skin requires commitment, not a miracle”

Erno Laszlo, Dermatologist

Beauty resides in our skin, and at the epicenter of that beauty lies our beautiful, unique, melanated- rich peoples. Over many centuries, we have been blessed to display glorious, deep multi-tones that others have tried to emulate, as well as speak negatively about. But at the end of the day, we always reign on top. From their inception into the world, it is imperative that our melanated babies receive adequate and nurturing skin care. Unfortunately, there are not many companies that cater to the dermatologic needs of our beautiful and handsome princes and princesses.

This is where PROUDLY, a new company started by celebrity couple Gabrielle Union and Dwayne Wade, comes in. PROUDLY aims to ‘uplift, inspire, and empower communities of color by celebrating melanated skin’ (www.proudly.com). Designed by a dermatologist of color (Dr. Naana Boakye), Proudly opens a new world where parents of babies of color can enjoy plant-based products that keeps their precious skin moisturized, healthy, and glowing. Our little ones only deserve the best, and PROUDLY has incorporated a resolute team of medical and business professionals of color to ensure that families can enjoy a line of products that provide a sense of safety and nurturing vibes.

“It was incredibly important to the whole team that these products would include thoughtfully studied and selected plant-based moisturizing ingredients to take into account the unique needs of melanated babies,” Dr. Boakye said. “As parents of children of color ourselves, we know how difficult it can be to find the right products and everything that went into the development process started with the goal to fulfill that need.”

“Our mission is to elevate and celebrate children of color of all shades and to support diverse families with a baby care line that is made specially for them,” said Pam Cholankeril, president of Proudly. “We have intentionally built our team to best serve our community; we are truly made for us, by us. As we expand and release new partnerships and products, they will continue to align with our core mission.”

Our babies are extra special, and only PROUDLY can provide that EXTRA CARE for them. For more information on the PROUDLY company, please visit their website, www.proudly.com, follow them on Instagram @theproudlyco. A whole new world is here, and we are thankful to PROUDLY for ensuring that melanated babies are included and heard!

“These products are meant to fill a gap for parents of color, like ourselves, by offering them intentionally developed formulas that put our children’s needs at the core,” Gabrielle Union and Dwyane Wade said in a statement, according to Women’s Wear Daily. “Our hope is that for the first time ever, parents of children of color don’t need to spend money on products that aren’t effective or worry about what might irritate their children’s skin. We’ve done the work so they don’t have to.”