Philadelphia, Pennsylvania, The City of Brotherly Love, had the honor of hosting The Made In America Festival, pioneered by Jay Z and produced by Roc Nation. The Made In America tour is a 2 day music event that really demonstrates what the entertainment business has to offer to their audiences because of their diligence and outstanding performances. Even during a pandemic and torrential flooding the festival was a success and fans from all over came out and celebrated the 3 day holiday full of cheer and laughter.
The Made In America festival began Labor Day weekend after the areas surrounding the venue were flooded from a terrible storm just days prior to the event. But that didn’t stop Megan Thee Stallion from rocking the nearly 8000,000 packed parkway in downtown Philly. Lil Durk, Lil Uzi Vert also performed with a special guest appearance by Philly’s own Meek Mills.(Dreams and Nightmares). Justin Beiber and WizKid ended the tour on Sunday with a 25 songset. Destin Conrad opened the festival and shared how grateful he was for the 1st time experience. Lil Baby, Doja Cat, Rody Rich Kehlani, Young Thug, and Tinashe with multiple others across 3 stages on the parkway, got jiggy while fans packed the city in support of the festival and what it means to Philadelphians.
Although Philadelphia is known for its musicians, rich culture, food, phanatical fans, and diversity, Philadelphia is also a support system for many causes in order to stimulate support for social actions. For example, $135 Million has been raised to support the city of Philadelphia since the 1st Made In America festival in 2012. Pop Up shops like Puma did a Pop Up shop to generate sales, featuring graffiti artist, Alexander John. ‘Cause Village’, an organization that supports a variety of causes globally, highlighted 56 organizations during the festival. The Philadelphia chapter of the ACLU was a charity partner and The REFORM Alliance (reformation of parole, probation and sentencing practices in America) benefitted from the festival as well.
Overall, The Made in America festival was a pleasing, plum pleasure to attend. It was insightful, fun, and entertaining. The city of Brotherly of Love served as the perfect host to an awesome event.